Who we are


George Maguire

Maguire - Speaking at AFEX on 'Football in the Rural Community' in Johannesburg.

Maguire - Speaking at AFEX on 'Football in the Rural Community' in Johannesburg.

Following over 4 years of event management work in the UK, George was selected to manage the sponsorship of the inaugural Malawi National Primary School Football and Netball competition for Africa Invest, the competitions founding sponsor. George has a BA Hons in Sport Studies with Business and lived in Malawi since 2008. He is very familiar with operational and logistical difficulties and the cultural sensitivities of the country. 

He spoke at AFEX 2013 on 'Football in the rural communities' of Malawi and is also founder of football travel business African Football Tours.

In early 2013 George was appointed Managing Director of Play Football Malawi, then Malawi's largest football and education based NGO. In August 2014, George stepped away from this role to found Ascent. George is also a qualified international teacher.

He is passionate about sport as a vehicle for change, development and good.  

THom Mkolongo - Head Coach

Mkolongo - One of the most respected and highly qualified coaches in Malawi

Mkolongo - One of the most respected and highly qualified coaches in Malawi

Thom brings local expertise to Ascent’s coaching proposition. Vastly experienced, Thom holds a CAF A Licence certificate and is also the current Women's national team manager. 

Previous to working with Ascent he has been assistant manager of the Malawi National Men's Team, won the Super League of Malawi coaching Silver Strikers and also managed numerous teams in Malawi's footballing structure.



martin scales (Queen's Messenger, Former British Deputy High Commissioner to Malawi)

"I am delighted to support Ascent as their ambassador.  I've seen first hand the huge impact they have made at both a community and academy level.  Ascent led by George has a first class team which has laid the foundations to expand the project further in the long term.  The academy squad is full of talented and enthusiastic boys eager to learn and develop, they have been given the chance to shine and it really shows on and off the field.  I urge you to come and see Ascent in action and to lend your support in any way you can."

MIKE HAswell

Having spent over 14 years playing and coaching sport at professional level. Mike successfully established himself in Marketing and Communications, where he has built up vast expertise globally and with a particular focus throughout the African region. Being a frequent visitor to Malawi over the 10 past years, Mike brings his own skills and knowledge of this beautiful country and its unique passion for sport, particularly football. His first experience playing sport in Africa was gained on a tour to Kenya in 1982, an experience that definitely influenced his future achievements and beliefs. Mike's sporting experience has also included organising sports tours, as well as being a veteran of several professional overseas tours during his playing career. He was also a member of the team that put together the Malawi National Schools competition with Africa Invest.
"To be asked to be an Ambassador for Ascent is a pleasure, I have been fortunate enough to have played sport at a high level professionally and have enjoyed the opportunities it offered. I am looking forward to giving something back to sport and hopefully the young players at Ascent will be able to benefit. The entire organisation and structure that George has established at Ascent is first class, their enthusiasm and passion for both football and its development in Malawi is of huge credit. 
The opportunity these young players have been offered is huge and really is something that Malawi should be proud of and support I will certainly be doing all I can to get Ascent recognized around the world."